Everyone Needs an Elevator Pitch: Strategies to Engage Non-Technical Audiences on Technical Research Topics
Andy Gustafson (Penn State)
Skilled scientists and engineers must be equipped with not only technical expertise, but also with communication skills that can get others interested in their areas of research. This could mean the difference between—success or failure--in launching a new business, gaining a grant, or garnering support from the community at large regarding why your work matters. Learn strategies from a business communications expert to condense your key message into a "pitch" that can be given in the duration of a typical elevator ride.
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This event is hosted by the Penn State Institutes of Energy and the Environment as part of Science Communication Month.